A series of emails to explain and feature different aspects of the Blue Cross retail centers. My responsibilities included designing, coding and testing responsive HTML emails based on a specific retail branding I helped to establish and featuring photos I was involved in art directing.

One of more than 10 emails in a series to welcome new members and explain various aspects of their plan. My responsibilities for the project included designing, collaborating with another designer for consistency in the print versions of the messages, coding (by hand and using custom Marketing Cloud content builder pieces), and testing responsive HTML emails.

An email promoting general preventive care featuring a big, bold message. My responsibilities included designing, coding and testing the responsive HTML email.

An email promoting the do. app with A/B testing of two message approaches. My responsibilities included designing, coding and testing the responsive HTML emails.

A monthly newsletter email giving previews of the newest articles and promoting/directing to the website. My responsibilities included designing the template to coordinate with the website, coding and testing the responsive HTML emails.

An automated weekly email featuring the latest blog posts. My responsibilities included designing the template to coordinate with the website, coding and testing the responsive HTML email.