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YOU SHOULD KNOW ABOUT ME

I like to work and I like to work smart. I'm adept at a variety of its — especially figuring it out, making it work and thinking it through. My favorite its are those that flex my strategic mind, varied design skills, email design and HTML coding as well as my photography skills. I'm a Jack of many trades, a doer rather than a talker; my gut steers me and details don't stand a chance of getting past me. I'm high‑level and in the weeds every day to get it done.

Experienced in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver), Marketing Cloud, Pardot, Litmus and Microsoft Office (gotta get those keywords in!).

I'VE BEEN WORKING IT

UCare  |  Oct 2018 – present

Senior Graphic Designer

    First Letter Studios  |  Oct 2004 – present

    Owner/Photographer/Designer

    • shoot photographs as a primary and second shooter for portraits, events, pets, live music and pretty much anything else I see
    • design print and digital materials such as newsletters, event materials, web images, business cards and catalogs

    Blue Cross and Blue Shield of Minnesota  |  Jan 2014 – Oct 2018

    Senior Graphic Designer

    • responsible for and influence over all phases from strategy and concept to design execution and launch of a wide variety of print, digital, responsive HTML email, landing page, mobile app, website, digital banner, OOH, event, environmental, multi-channel campaign, photo shoot, social, sponsorship, retail, branding and naming projects for B2B, B2C and internal audiences across the range of business lines with a focus on engagement and experience through collaboration with writers, photographers, project managers, agencies, illustrators, production, development partners and others
    • grow email capabilities through development of process, best practices, template and content modules, planning and building towards more automation and scaling, as well as mentoring and training team members in design, development and testing

    The Lacek Group  |  May 2006 – Dec 2013

    Art Director (July 2008 – Dec 2013), Associate Art Director (May 2006 – July 2008)

    • responsible for the creative concept and execution through production or launch of a variety of direct mail, email, web banner and presentation projects for large international clients
    • utilize a unique skill set including creative strategy, photo selection, print production, HTML email coding and testing to increase efficiency, reduce confusion and maintain more creative control
    • cooperate with team members in various departments on highly complex, data-integrated, dynamic campaigns
    • work quickly, accurately and able to balance a large volume of projects amid changing and challenging client demands
    • consult on many projects and process improvements due to my experience and understanding across disciplines

    Marshall Field's/Macy's North  |  June 2004 – May 2006

    Associate Art Director (Jan 2005 – May 2006), Creative Intern (June 2004 – Jan 2005)

    • execute multiple phases of newspaper and Sunday circular ad projects including designing, photo art directing and overseeing production
    • react quickly and efficiently in a dynamic retail marketing environment

    GOOD OL' EDUCATION

    Bachelor of Science in graphic design  

    The Art Institutes International Minnesota